星巴克与博裕合资运营中国业务:博裕至多持有60%股权,未来门店目标2万家

Core Insights - Starbucks has announced a strategic partnership with Boyu Capital to establish a joint venture for operating its retail business in China, with Starbucks retaining 40% ownership and Boyu holding up to 60% [3][4] - The enterprise value of the joint venture is approximately $4 billion, and Starbucks expects its total retail business value in China to exceed $13 billion, driven by the joint venture and ongoing licensing revenues [4] - The new joint venture will be headquartered in Shanghai and aims to expand the number of Starbucks stores in China from 8,000 to 20,000 [4] Financial Performance - Starbucks reported a revenue of $831.6 million for the fourth quarter of its fiscal year, marking a 6% year-over-year increase, with full fiscal year revenue projected to reach $3.105 billion, a 5% increase [5] - Same-store sales in China grew by 2% year-over-year, with transaction volume increasing by 9%, attributed to innovative non-coffee beverages and the growing demand for delivery services [5] Strategic Rationale - The partnership with Boyu Capital is seen as a move to leverage local market expertise for accelerating Starbucks' expansion, particularly in smaller cities and emerging regions [6] - Both parties recognize the strong brand equity Starbucks has built in China and the opportunity to enhance customer experiences through localized offerings [6] Market Context - The competitive bidding process for the joint venture involved over 30 institutions, indicating strong interest and confidence in managing foreign enterprises in China [5] - The trend of foreign companies restructuring their operations in China is gaining traction, with a high probability of successful turnarounds due to the increasing operational capabilities of local buyers [5]