KERRY PPT(HK:00683) 21世纪经济报道·2025-11-04 05:42Core Viewpoint - The recent purchase by Guo Konghua, the chairman of Kerry Properties, of a luxury apartment in Shanghai has stirred significant interest in the high-end real estate market, highlighting the strategic moves of developers in a tightening market [1][3][12]. Summary by Sections Transaction Details - Guo Konghua acquired a four-bedroom unit in the Shanghai Jinling Huating project for RMB 117 million (approximately HKD 127.7 million), with a construction area of about 449 square meters [1][3]. - The transaction price per square meter was approximately RMB 260,300, surpassing the registered price of RMB 206,000 for other units in the same project [3][4]. Project Insights - The Jinling Huating project has recently received pre-sale permits for 40 units, with an average price of RMB 206,000 per square meter [3][5]. - The project is expected to generate a net profit of approximately RMB 23 million for Kerry Properties, indicating a profit margin of about 19.66% [7][8]. Market Context - The luxury real estate market in Shanghai is experiencing a supply contraction, with a reported 2,624 units priced above RMB 30 million available from January to October 2023, a decrease of over 50% year-on-year [19][20]. - The high-end market is entering a "stock game" phase due to the anticipated continued reduction in land supply within the inner ring of Shanghai [21]. Strategic Implications - Guo Konghua's purchase is seen as a signal of confidence in the future development of Kerry Properties' projects, serving as a form of "free publicity" for the Jinling Huating project [12][13]. - The trend of developers purchasing their own luxury units is becoming more common, reflecting a strategic approach to managing inventory and capitalizing on asset appreciation [19][22].