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山姆改版遭差评轰炸!会员怒喷:开除 X 里高管,让 X 里系滚蛋。山姆连夜行动…

Core Viewpoint - The dissatisfaction among Sam's Club members is primarily due to the recent app redesign and the appointment of a former executive from X company, leading to concerns about the brand's direction and customer experience [2][4]. Group 1: App Redesign Issues - The redesign of the Sam's Club app has led to numerous complaints from members, particularly regarding overly beautified product images that lack authenticity [2]. - Members expressed frustration over the new interface, which has become more complicated, making it harder to access product details and hiding important information like ingredient lists [4]. - There is a growing concern that the app's changes reflect a shift towards a more commercialized approach, reminiscent of X company's e-commerce strategy, which could undermine the original member-focused model [4]. Group 2: Executive Changes - The appointment of a former executive from X company as the president of Sam's Club has sparked fears among members about potential changes in company culture and operational focus [2]. - The backlash against the new leadership is evident in the negative reviews and calls for the removal of the new executive [2][3]. Group 3: Company Response - In response to the backlash, Sam's Club issued a statement indicating that the app changes were in testing phases and that they would continue to optimize based on member feedback [6]. - As of November 4, some product images have been reverted to their original versions in response to member complaints [8].