Core Viewpoint - Meituan is aggressively pursuing global expansion through its international business platform Keeta, with a long-term vision set by CEO Wang Xing for a decade-long strategy [3][5][6]. Group 1: Recruitment and Expansion - Keeta is actively hiring across various roles, with impressive salaries such as 1.2 million CNY for senior algorithm experts, indicating a strong commitment to international growth [3][5]. - The company has expanded its operations to multiple markets including Hong Kong, Saudi Arabia, and Brazil, with plans to invest 1 billion USD in Brazil over five years [5][6]. - Meituan's international strategy dates back to 2016, with a focus on overseas markets as a new growth area for Chinese internet companies [5][6]. Group 2: Leadership and Strategy - The international business was rebranded as Keeta in August 2024, under the leadership of Qiu Guangyu, who has a background in international operations [6]. - Wang Xing has taken a direct role in overseeing international operations, emphasizing the importance of this strategy amid slowing domestic growth [8][9]. - The competitive landscape includes challenges from local players in Brazil and the Middle East, necessitating a robust strategy for Meituan's international ventures [9]. Group 3: Industry Trends - Major Chinese internet companies, including Alibaba and JD.com, are also pursuing global expansion, indicating a broader trend of Chinese firms seeking international markets [10][12]. - The shift from domestic competition to global competition is seen as a necessary evolution for these companies, with a focus on building capabilities for international operations [10][12].
年薪120万,王兴海外招人了
投资界·2025-11-04 09:40