想法流CEO沈洽金：AI驱动的下一代互动内容应该怎么做？｜「锦秋会」分享

Core Insights - The evolution of AI content has transitioned from "generable" to "empathetic," indicating a shift from automated creation to personalized interaction, marking a move from an efficiency revolution to an emotional revolution [4][8] - The concept of "AI native IP" is emerging, where AI-generated characters and stories evolve through user interaction, creating lasting emotional connections rather than one-time consumption [24][26] Group 1: AI Content Evolution - The first phase of AI content was to prove its capability to create content, while the second phase focuses on understanding the audience and the manner of content creation [8][10] - The team behind "Idea Flow" is building an AI co-creation content universe where users actively participate in creating characters, worlds, and stories alongside AI [6][13] Group 2: Core Capabilities of AI Content - The two core capabilities of AI content are interactivity and imagination, which foster emotional connections and allow content to transcend reality [13][19] - AI-generated content is designed to be engaging and participatory, enabling users to "play" with the content rather than just consume it [13][22] Group 3: User Engagement and IP Development - The platform has developed over 300 AI native IP characters, which are co-created and evolve through community interaction, providing a sustainable relationship with users [24][25] - The use of IP as a core anchor point allows for repeated content experiences, fostering long-term emotional connections with users [26][29] Group 4: Creation Tools and User Experience - The creation tools provided by the platform allow users, even those with minimal technical skills, to easily create content using templates and workflows [29][36] - The introduction of a "creation agent" enhances user experience by automatically selecting the most suitable workflows based on user intent, streamlining the content creation process [33][37] Group 5: Future Directions and Innovations - The platform is exploring dynamic content generation, such as story-driven videos and interactive gameplay, leveraging advancements in AI models [53][60] - New functionalities like "Clue Cards" and "Send Characters on a Trip" are being developed to enhance user engagement and content depth [69][72]