Core Viewpoint - The article discusses the emergence of "ghost accounts" on Bilibili (B站) that have no profile pictures and post numerous videos, leading to a significant reduction in ads when these accounts are blocked by users [1][5][18]. Group 1: Ghost Accounts and Their Impact - Users have discovered that blocking these ghost accounts, such as "9772b388-e7", can significantly reduce the number of ads displayed on the platform [5][7]. - The accounts are characterized by random letter combinations and lack any content, yet they are linked to a large volume of video posts [1][3]. - The phenomenon has been confirmed by tech influencers, indicating a potential flaw in Bilibili's ad delivery system [5][6]. Group 2: User Methods to Block Ads - Users can block these accounts by navigating to their settings and adjusting privacy settings to manage personalized ad recommendations [9][10]. - Specific steps include disabling personalized ad recommendations and clearing local cache to enhance the effectiveness of ad blocking [12][13]. - Alternative methods suggested by users include changing the app's language settings to traditional Chinese or English to reduce ad visibility [23]. Group 3: Bilibili's Response and Advertising Strategy - Following the viral spread of the ad-blocking method, Bilibili has made it difficult to search for these accounts directly on the homepage [7]. - Bilibili's revenue model heavily relies on advertising, with Q2 2025 financial data showing that advertising revenue accounted for 33% of total income, a slight increase from the previous quarter [18][20]. - The company plans to enhance its advertising strategy through AI-driven ad placements and improved recommendation algorithms to better target user interests [20].
网友找到B站去广告的绝招,“草台班子”实锤?