重新审视重卡新势力行业价值，下半场有TA们一席之地吗？| 光耀评车

Core Insights - The Chinese new energy heavy truck market has experienced explosive growth since 2025, with monthly sales exceeding 10,000 units becoming the norm. This growth has led to a polarized competitive landscape where leading companies capture an increasing market share, while other entrants face significant pressure [1][4][10]. Market Dynamics - The market share of new energy heavy truck newcomers has increased tenfold from 0.4% in 2023 to nearly 4% in the first nine months of 2024, indicating a remarkable growth rate [4][12]. - The penetration rate of new energy in the heavy truck market reached 24.21% in the first three quarters of 2025, a significant increase from 5.58% in 2023 and 13.61% in 2024, driven by a dual push from both policy and market recognition [6][12]. Technological Innovation - New energy heavy truck newcomers, such as DeepWay, are leading the industry with innovative technologies like integrated electric drive axles and distributed drive systems, which have shifted the industry focus from "oil-to-electric" to "forward design" [7][12]. - The competitive advantage of these new entrants lies in their ability to innovate, with a focus on self-research of core technologies such as electric drive axles and integrated battery systems, which are essential for the transition to smart and automated heavy trucks [12][13]. Future Outlook - The industry is expected to continue evolving towards intelligent driving and even autonomous driving, with new energy heavy trucks being positioned as the best choice for addressing high labor costs and safety issues in various operational scenarios [16][17]. - Companies like DeepWay are pioneering advanced driver-assistance systems, which not only enhance safety but also reduce operational costs, indicating a shift in customer preferences towards vehicles that offer economic and operational benefits [17][22].