浙江大学×克而瑞：2025中国好房子大调查——寻找国人心中理想居所

Core Viewpoint - The article emphasizes the importance of building "good houses" in the Chinese real estate industry, marking a shift towards quality and user experience as central to development [1]. Group 1: Policy and Industry Shift - National policies stress the need for better housing for the public, with the Ministry of Housing and Urban-Rural Development advocating for the construction of quality houses and communities [1]. - The construction of "good houses" is seen as a key aspect of supply-side structural reform in the real estate sector, facilitating the transition of companies from "developers" to "service providers for better living" [1]. Group 2: Research Initiative - A large-scale survey initiated by Ke Rui and Zhejiang University aims to provide theoretical and data support for the construction, evaluation, and policy formulation of "good houses" [2]. - The survey is designed to gather genuine feedback from participants, contributing to the vision of ideal living spaces in China [3]. Group 3: Engagement and Outcomes - Participants in the survey will receive priority access to the research results, specifically the "China Good House Living Satisfaction and Future Trends White Paper" [4].