盐财经·2025-11-05 09:39Core Insights - The article discusses the launch of the Aion UT Super 1 electric vehicle, a collaboration between JD.com, GAC Group, and CATL, marking JD's entry into the automotive market [2][7]. - The vehicle is expected to be priced between 100,000 to 120,000 yuan and will be sold exclusively by JD.com during the 11.11 shopping festival [7]. Production and Delivery - The factory can produce an Aion UT Super in as little as 53 seconds, with full production lines operating to ensure timely delivery for the first batch of customers [3][6]. - Workers are currently working an additional three hours daily to meet production demands [6]. Auction and Sales Strategy - The first vehicle, auctioned at 78.19 million yuan, raised questions about the high bidding price, with JD.com actively contacting the bidder to finalize the sale [7][10]. - JD.com plans to reward participants in the auction with a 399 yuan gift package and offer a chance to win a vehicle to those whose bids are closest to the final price [10]. Collaboration and Business Model - JD.com is primarily responsible for consumer insights and exclusive sales, while GAC handles manufacturing and CATL provides battery technology and battery swap solutions [10][11]. - The collaboration aims to create a comprehensive automotive consumption model, integrating online and offline resources [11]. Talent Acquisition and Market Positioning - JD.com is enhancing its automotive business by recruiting talent in algorithm development, marketing, and supply chain management, indicating a strategic focus on expanding its automotive operations [11].