Apple(US:AAPL) 新浪财经·2025-11-05 10:10Core Viewpoint - Apple's revenue in Greater China declined by 3.6% year-on-year in Q4 of FY2025, making it the only market globally to experience a downturn [2][4][18]. Product Strategy - To address the revenue decline, Apple plans to launch two new products in 2026: the iPhone Fold, a foldable smartphone priced below 16,000 yuan, and a low-cost MacBook codenamed "J700," expected to be priced below 7,100 yuan [2][5][7]. - The iPhone Fold is anticipated to feature a design similar to Samsung's Galaxy Z Fold, with a screen size close to that of an iPad mini when unfolded [5]. Channel Strategy - Apple has issued a directive to all authorized offline dealers prohibiting them from collaborating with any e-commerce platforms, aiming to maintain pricing and channel order [3][9]. - The company emphasizes that online and offline sales channels are separate, with independent supply sources, to prevent price wars and protect the interests of offline dealers [14][15]. Market Performance - Apple's total net revenue for Q4 FY2025 was $102.466 billion, an 8% increase from $94.930 billion in the same period last year, with net profit rising by 86% to $27.466 billion [17]. - Despite overall growth, the decline in Greater China revenue is attributed to limited upgrades in iPhone models, which has reduced consumer desire to upgrade, alongside strong competition from local brands like Huawei [4][20]. Challenges - The decline in revenue in Greater China has been a trend since Q3 FY2023, with the highest quarterly drop reaching 13% [20]. - Apple's CEO Tim Cook attributed the revenue drop to declining iPhone sales, which were impacted by supply constraints, particularly the delayed launch of the eSIM-only iPhone Air [20]. - The iPhone Air has received mixed reviews regarding its performance, particularly concerning battery life and heating issues [20].