被收购传闻下的零跑，七年从零到七万的新势力 “领跑” 秘诀

Core Viewpoint - Leap Motor has emerged as a leading player in the new energy vehicle market, achieving significant sales milestones and demonstrating a strong growth trajectory despite initial challenges [4][5]. Group 1: Development Stages - Leap Motor's development can be categorized into four stages: T (low-cost survival), C (cost-performance exchange for market share), B (expanding market base), and D (enhancing brand through technology and positioning) [9][11]. - The T stage relied heavily on the T03 model, while the C stage saw the introduction of models like C11 and C01, which helped the company transition into the competitive 100,000 to 200,000 yuan market [6][9]. - The B stage is marked by the introduction of B-series models, which further solidified Leap Motor's market position, although it raised concerns about relying on low pricing strategies [9][11]. Group 2: Product and Sales Performance - Leap Motor's sales data from December 2020 to October 2025 shows a steady increase, with October 2025 sales reaching 70,289 units, marking an 84.11% year-on-year growth [4][6]. - The T03 model has been a cornerstone of sales, while the C11 has been pivotal in establishing the brand's presence in the market [14][16]. - As of September 2025, the sales distribution among models indicates a healthy structure, with multiple models achieving sales of around 10,000 units per month [14][16]. Group 3: Channel Strategy - Leap Motor's channel strategy focuses on penetrating lower-tier cities, utilizing a mix of direct sales and dealership models to expand its reach [24][26]. - The company has established over 900 sales points, with a significant presence in second and third-tier cities, aligning with its product pricing strategy [25][26]. - The channel distribution reflects a deliberate strategy to target lower-income areas, which is consistent with Leap Motor's positioning as an economical brand [24][26]. Group 4: Future Directions - Leap Motor aims to enhance brand value, innovate technology, create blockbuster products, and accelerate international expansion as part of its strategic vision for the next decade [29][30]. - The introduction of models like D19 and Lafa5 is intended to elevate the brand's market positioning and appeal to different consumer segments [30][31]. - The partnership with Stellantis is expected to facilitate Leap Motor's entry into international markets, with a rapid expansion of overseas channels [31][32].