大疆猛攻，影石猛涨

Core Insights - The article discusses the competitive landscape of the smart imaging device market, particularly focusing on the rivalry between two major players,影石 (Insta360) and 大疆 (DJI) [1][6][8] - There are conflicting market share reports from different third-party agencies, leading to confusion in the market regarding the actual standings of these companies [2][8] - Despite the competitive pressure, 影石 has shown strong revenue growth, indicating that competition has stimulated market demand rather than causing internal strife [3][4][28] Market Share Discrepancies - A report by弗若斯特沙利文 indicates that by Q3 2025, 影石 holds a 75% market share in the global consumer panoramic camera market, while 大疆 has 17.1% [1] - Conversely, 久谦中台 reports that 影石's market share has dropped to 49%, with 大疆's share rising to 43% within three months [2][7] - 影石 has questioned the accuracy and authority of the third-party data, emphasizing its own competitive advantages and a 90% revenue increase in Q3 [3][9] Competitive Dynamics - The competition between 影石 and 大疆 has intensified, particularly with 大疆's aggressive pricing strategies impacting the market [9][12] - Despite the price wars, 影石's revenue for Q3 reached 29.4 billion yuan, marking a 92.64% year-on-year increase [9][28] - The ongoing rivalry has led to increased app downloads and user engagement for both companies, particularly in the Chinese market [13] Product Innovation and Market Position - 影石's product innovations, such as the "invisible selfie stick" and advanced night shooting capabilities, have differentiated it from competitors [21][22][26] - The company has invested significantly in R&D, with a 160% year-on-year increase in R&D spending in Q3 2025, positioning it for long-term growth [28] - 影石's revenue for the first three quarters of 2025 reached 66.11 billion yuan, with projections suggesting it could reach 100 billion yuan by the end of the year [28] Future Outlook - The market is closely watching whether 影石 can maintain its position as a dominant player in the smart imaging sector amidst rising competition [29]