不跟巨头打仗，凯度在厨房里赢了十五年

Core Viewpoint - Kaito aims to transform kitchens into spaces that express lifestyle attitudes, emphasizing the emotional connection to cooking and technology as a means of empathy rather than just efficiency [2][3][30]. Group 1: Company Philosophy and Development - Kaito's brand philosophy revolves around creating a warm and inviting kitchen environment, where technology integrates seamlessly into daily life [2][3]. - The company has evolved from a niche brand focused on steam and baking integrated machines to a leading player in the "new kitchen appliance" sector over the past fifteen years [2][5][15]. - Kaito's approach to innovation is not merely about introducing new products but about understanding and addressing the emotional and practical needs of users [12][20]. Group 2: Market Position and Strategy - Kaito identified the potential of steam and baking integrated machines early on, recognizing a gap in the market that traditional brands overlooked [8][9]. - The company has established itself as a leader in the kitchen appliance industry by focusing on user education and experience rather than traditional sales tactics [11][12][14]. - Kaito's strategy emphasizes maintaining a steady pace of growth without succumbing to price wars or fleeting trends, allowing it to build a strong reputation based on quality and user satisfaction [14][23][24]. Group 3: Product Innovation and User Experience - Kaito's introduction of the first external water tank large-capacity steam oven addressed a significant user pain point, enhancing the overall cooking experience [13]. - The company has set a standard for user experience in the industry, prioritizing product stability and engineering excellence over mere marketing [14][23]. - Kaito's product line now includes various new kitchen appliances, such as integrated stoves, water purifiers, dishwashers, and coffee machines, all designed to enhance the kitchen experience [24][28]. Group 4: Brand Visibility and Future Direction - The recent appointment of Yang Mi as the global brand ambassador marks a strategic move to increase brand visibility and communicate Kaito's values to a broader audience [3][31][34]. - Kaito's focus on long-term value and user experience positions it uniquely in a market filled with transient trends and aggressive competition [30][38]. - The company aims to continue evolving as a "new kitchen appliance expert," maintaining its commitment to quality and user-centric design while expanding its product offerings [38][40].