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Core Viewpoint - Porsche is experiencing a significant decline in financial performance, with a 99% drop in operating profit and a 6% decrease in sales revenue, indicating a critical period for the luxury car brand [4][5][11]. Financial Performance - In the first three quarters of 2025, Porsche reported sales revenue of €26.86 billion, down 6% year-on-year, and an operating profit of only €40 million, a staggering 99% decrease from €4.035 billion in the same period last year [5][6][11]. - The company faced a loss of €9.66 billion in the third quarter, contrasting sharply with a profit of €9.74 billion in the same quarter of the previous year [5][11]. Market Position and Historical Context - Porsche was once a darling of the European capital market, achieving a market valuation of over €750 billion at its IPO in 2022, but has since seen its market value halved [6][7]. - The brand's sales in China, previously its largest market, have plummeted by 26% in the first three quarters of 2025, marking a significant shift in its market dynamics [13][14]. Strategic Challenges - The decline in Porsche's performance is attributed to structural delays, including challenges in electrification, geopolitical factors, and changing consumer preferences [17][21]. - The company has postponed the launch of several electric models and extended the lifecycle of combustion engine vehicles, indicating a strategic pivot in response to market conditions [17][24]. Internal and External Pressures - Porsche's internal restructuring includes significant layoffs, with plans to cut 1,900 jobs to improve efficiency and reduce costs [25]. - The company is also facing increased costs due to tariffs in the U.S. market, which are expected to reach €700 million for the year, further straining its financials [19][21]. Future Outlook - Porsche aims to regain stability and growth by focusing on product differentiation and understanding consumer needs, particularly in the Chinese market, where it plans to establish a local R&D center [24][25]. - The appointment of a new CEO, Michael Leiters, is seen as a pivotal move to navigate the brand through its current challenges and towards a successful transition to electrification [25].