2025 OPPO 手机观察：来自 Counterpoint 研究的10篇报告数据

Core Insights - The article discusses the performance of OPPO smartphones in the market, highlighting its growth amidst a general decline in smartphone sales in China [6][10][30]. Group 1: Market Performance - In Q3 2025, China's smartphone sales decreased by 2.7% year-on-year, but OPPO achieved a growth rate of 2.1%, making it the fastest-growing major OEM [6][10]. - OPPO's Reno 14 series has been particularly successful, combining flagship features with mid-range pricing, making it one of the best-selling flagship phones in China after the iPhone 16 series [10][30]. - The overall smartphone market in China is entering an adjustment period, with a 2% decline in sales during the first eight weeks of Q3 2025 [9][29]. Group 2: Regional Insights - In Vietnam, OPPO ranked third in smartphone shipments, benefiting from the Reno 14 series, which supports 5G and offers promotional data incentives [15]. - The Latin American market saw a 4% year-on-year growth in smartphone shipments in Q2 2025, with OPPO leading among Chinese brands in 5G market share [19]. Group 3: Financial Performance - OPPO's average selling price (ASP) increased by 14% year-on-year in Q2 2025, the highest among the top five brands, while its revenue grew by 10% [22]. - Despite a decline in shipment volume, OPPO's revenue growth was driven by high-end models like the Reno 13 series and Find X8 [22][37]. Group 4: Product Strategy - OPPO's product strategy includes a focus on high-end models and a successful launch of the Reno 14 series before major sales events, which helped maintain strong sales momentum [30]. - The OnePlus brand under OPPO has also seen significant growth, targeting tech-savvy male consumers and young audiences with enhanced gaming experiences [30].