XIAOMI(HK:01810) 证券时报·2025-11-06 09:06Core Viewpoint - Xiaomi's decision to discontinue the Xiaomi Call app is a strategic move reflecting the evolution of communication technology and user preferences, as the company shifts focus to more integrated communication solutions [3][4]. Summary by Sections Service Termination Details - Xiaomi Call will cease operations on December 3, 2025, with new user registrations ending on November 15, 2025, and all user data being deleted post-termination to ensure data security [3]. - The app has been downloaded over 6.5 million times and was initially launched to meet the communication needs of Xiaomi fans during a time when few similar apps existed [3]. Historical Context - The Xiaomi Call feature was integrated into the MiTalk app launched in December 2010, aimed at providing a solution for network communication among users [3]. - As mobile internet usage grew, Xiaomi's focus shifted, leading to the discontinuation of MiTalk in February 2021, while the standalone Xiaomi Call app continued to serve a loyal user base [3]. Current Communication Landscape - With the proliferation of various communication apps, including those with built-in calling features like the Xiao Ai speaker app, the necessity for a standalone Xiaomi Call app has diminished [3][4].