为 120 个 AI 项目做增长，矩阵魔方叶晨曦：优秀的增长团队，不能去「爱」自己的产品

Core Insights - The current AI market presents a unique opportunity where marketing talent is scarce, and founders with technical backgrounds dominate the landscape [1][4] - The Go-to-Market (GTM) strategy for AI products cannot rely on traditional methods from e-commerce or gaming, necessitating a fresh approach [2][4] - Founders must be hands-on in marketing and growth efforts, as relying on a Chief Growth Officer (CGO) is not sufficient in this early stage [51][54] Group 1: Market Dynamics - The AI marketing landscape is characterized by a lack of experienced marketing professionals, making it crucial for service providers to educate clients [5][9] - The GTM window for AI products is limited to three months, emphasizing the need for rapid execution [4][51] - Companies must identify their unique differentiation to succeed, as generic offerings will struggle in a competitive environment [16][18] Group 2: Marketing Strategies - Effective marketing in the AI sector requires a multi-channel approach, with a focus on event marketing rather than traditional brand advertising [4][42] - SEO efforts should begin as early as possible, ideally before product launch, to build visibility [36] - Marketing budgets should be allocated wisely, ensuring that spending does not jeopardize the company's financial health [35][43] Group 3: Product and Market Fit - Achieving Product-Market Fit (PMF) is essential before scaling marketing efforts, with a focus on validating demand [20][21] - Companies should aim to dominate specific channels to eliminate competition and ensure profitability [4][21] - The ability to pivot away from underperforming products is a sign of maturity for founders [10][31] Group 4: Customer Segmentation - The primary customer segments in the AI space include AI software, hardware, applications, and robotics, each requiring tailored marketing strategies [11][12] - Understanding the differences between domestic and international markets is crucial, as expectations and experiences vary significantly [14][15] Group 5: Growth and Leadership - Founders must take an active role in growth strategies, as their involvement is critical to navigating the complexities of the market [49][54] - The relationship between effort and luck plays a significant role in achieving success, with both elements being necessary for growth [27][30] - Companies should focus on building a strong brand presence, as this can significantly impact customer acquisition and retention [43][44]