茅台最新回应

Core Viewpoint - Guizhou Moutai's third-quarter performance showed a significant decline in growth rate, attributed to external environmental changes and internal adaptation issues within the liquor industry, prompting a strategic focus on transformation and resilience [4][6]. Financial Performance - In the third quarter, Guizhou Moutai's revenue increased by 0.56% year-on-year to 39.064 billion yuan, while net profit attributable to shareholders rose by 0.48% to 19.224 billion yuan, indicating a notable slowdown compared to the first half of the year [4]. - Moutai liquor's revenue grew by 7.26% year-on-year in the third quarter, with a focus on maintaining market stability and resilience [4]. Market Dynamics - The liquor industry is undergoing a deep adjustment, influenced by changing consumer habits and mismatched business models, leading to widespread pressure on companies [4][5]. - The company is actively engaging in market research across various regions to align its strategies with the evolving market landscape [4]. Channel Management - Guizhou Moutai is implementing measures to alleviate pressure on distributors, including adjustments to settlement methods to enhance channel resilience and prevent market price disruptions [10]. - The current channel inventory levels for Moutai products are reported to be at a healthy level, with ongoing efforts to support terminal sales through policy incentives [8][10]. E-commerce Challenges - The company is addressing concerns regarding low-priced Moutai products on e-commerce platforms, which have raised issues of authenticity and brand reputation [12]. - Management has communicated with e-commerce platforms to establish a green disposal channel for counterfeit and infringement information [12]. International Strategy - Guizhou Moutai's internationalization strategy remains unchanged, focusing on market health and stability despite challenges such as price disruptions caused by "returning liquor" [14]. - The company is intensifying its market presence in regions where Chinese enterprises are expanding internationally [15].