贝壳广州二手房中介费上涨？真相是这样的

Core Viewpoint - The article discusses the recent changes in commission fees for second-hand housing transactions in Guangzhou, highlighting the shift in the commission structure and the impact of market conditions on pricing strategies [3][10]. Commission Fee Changes - Recent reports indicate that the commission rate for sellers on the Beike platform in Guangzhou has increased from 1% to 1.5%, while the buyer's commission remains unchanged [3][4]. - The average commission rate across 25 major cities in China is reported to be 2.2%, which is approximately 30% lower than the mainstream reference price of 3% [5][10]. - In Guangzhou, the commission rates typically range from 1.5% to 3%, with smaller agencies sometimes charging as low as 0.69% [5][10]. Market Dynamics - The current "buyer’s market" has reduced the bargaining power of sellers, leading to a decrease in their ability to negotiate commission fees [7][10]. - The increase in commission fees for sellers is attributed to a high volume of listings and prolonged transaction times, with average selling periods exceeding 200 days [10][11]. - The competitive landscape has led to some agencies offering aggressive pricing strategies, such as zero commission for buyers and reduced fees for sellers [14][15]. Industry Trends - The article notes a significant "involution" phenomenon in the real estate agency sector, where smaller agencies engage in price wars, leading to unsustainable low commission rates [13][14]. - Experts suggest that the future of commission pricing should be more refined, with a focus on service content and transparent pricing [12][15]. - Despite the downward trend in commission fees, leading agencies may maintain their pricing standards due to their established market position [15][16].