因为来了个新高管，山姆被喷上热搜了？

Core Viewpoint - The article discusses the recent backlash against Sam's Club due to its app redesign, which has made the shopping experience more complicated for users, leading to dissatisfaction among long-time customers [4][5][9]. User Experience and App Redesign - The recent app update changed product images from straightforward real-life photos to more stylized "artistic" images, making it harder for users to quickly assess products [6][8]. - Users have expressed frustration on social media, indicating that the app has become less user-friendly and that essential product information is now harder to find [9][13]. Management Changes and Brand Perception - The appointment of Liu Peng, a former Alibaba executive, as the new president of Sam's Club has led to speculation about the brand becoming more like Alibaba's Hema supermarket [10][11]. - There is a growing concern that Sam's Club is straying from its original value proposition of being a premium membership store that offers high-quality products at competitive prices [15][18]. Product Quality and Pricing Issues - Customers have reported that frequently purchased items have been removed from shelves, replaced by products that are perceived as lower quality [19]. - Price increases have been noted, with some products now being more expensive than similar items available on e-commerce platforms, raising questions about the value offered by Sam's Club [21][26]. Supply Chain and Expansion Challenges - The rapid expansion of Sam's Club has raised concerns about its supply chain capabilities, leading to potential compromises in product quality as suppliers face cost pressures [31][32]. - The company has shifted its strategy from slow, focused growth in major cities to a more aggressive expansion into lower-tier cities, which may strain existing resources [40][44]. Future Outlook - Despite the current challenges, there is potential for Sam's Club to adapt and improve, especially with the new leadership aimed at enhancing operational capabilities [45][46]. - The company faces the challenge of balancing the experience of existing members with the need to attract new customers, as public scrutiny of its changes intensifies [47][48].