柏基Baillie Gifford如何用尽调10问评估一家意向企业

Core Viewpoint - Baillie Gifford, established in 1908, has successfully navigated various economic cycles and has become a prominent investment giant by accurately betting on high-growth companies in the 21st century, such as Amazon, Tesla, and Nvidia [2][5]. Investment Philosophy - Baillie Gifford's investment philosophy emphasizes long-term growth potential, focusing on a framework called "10 Questions for Due Diligence" that assesses companies based on their competitive advantages, corporate culture, social contributions, growth potential, and capital allocation [7][16]. Due Diligence Framework - The "10 Questions" framework includes inquiries about revenue growth, future changes, competitive advantages, cultural uniqueness, user satisfaction, profitability, capital distribution, market valuation, and the reasons for potential undervaluation [10][16]. - This approach prioritizes long-term factors over short-term metrics, allowing for a deeper understanding of a company's future potential rather than relying solely on historical data [16][17]. Case Study: ASML - ASML, a leading photolithography equipment manufacturer, has a dominant market share of 70%-80% and is crucial for advancing semiconductor technology, particularly through its extreme ultraviolet (EUV) lithography machines [18][19]. - Baillie Gifford's investment in ASML began in 1996, and the company is viewed as essential for maintaining the momentum of Moore's Law, which predicts the doubling of transistors on a chip approximately every two years [29][30]. - ASML's corporate culture is characterized by a competitive spirit, aiming for leadership in the industry, and the company is expected to achieve significant revenue growth in the coming years [30][31]. Recent Developments - Despite ASML's strong historical performance, recent market conditions have led to a reduction in Baillie Gifford's holdings in the company, reflecting concerns over future growth amid changing industry dynamics and leadership transitions [31].