POP MART(HK:09992) 第一财经·2025-11-07 02:09Core Viewpoint - The article discusses a recent incident involving Pop Mart's live streaming event, where a staff member's comment about the pricing of a product sparked public outrage, highlighting potential issues with product pricing and consumer perception [6][11]. Group 1: Incident Overview - On November 7, during a live stream, a staff member commented that a DIMOO blind box priced at 79 yuan was "a bit expensive," which led to significant backlash from viewers [6]. - The live stream team acknowledged the feedback and stated they were investigating the incident internally [6][12]. Group 2: Product Details - The DIMOO blind box series includes 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item. The price for a single blind box is 79 yuan, while a full box costs 474 yuan [7][8]. - The product is made from materials such as zinc alloy, polyester, resin, and glass/acrylic, but there are concerns about its perceived value compared to lower-cost imitations [11]. Group 3: Company Performance - Pop Mart reported a strong performance in Q3 2025, with overall revenue increasing by 245% year-on-year, driven by a 185% increase in domestic revenue and a 365% increase in overseas revenue [11]. - The DIMOO brand, which is part of Pop Mart's portfolio, generated 1.105 billion yuan in revenue during the first half of 2025, accounting for 8% of the company's total revenue [12].