全新奔驰纯电CLA：全系标配800V，高颜值打动年轻人

Core Viewpoint - The launch of the all-new Mercedes-Benz pure electric CLA demonstrates the company's strategic focus on the young consumer demographic, addressing their specific needs and preferences in the electric vehicle market [1][2][25]. Pricing and Sales Strategy - The starting price for the new model is set below 250,000 yuan, with two standard configurations priced at 249,000 yuan and 285,600 yuan, and a limited edition priced at 299,900 yuan [1]. - The sales model features a "national unified launch exclusive price," eliminating the need for price comparisons [1][2]. Target Audience - The new electric CLA is aimed at younger consumers, diverging from traditional Mercedes-Benz buyers, with a notable increase in interest from customers who typically compare it with competitors like Tesla and domestic brands [2][6]. - Customer profiles indicate a younger, more individualistic demographic, including professionals from emerging fields [9][10]. Customer Preferences - In the electric vehicle market, consumers prioritize practical concerns such as range, intelligence, and safety, moving away from brand loyalty seen in traditional fuel vehicles [4][5]. - The all-new CLA has received positive feedback for its design and emotional appeal, particularly among younger buyers who value aesthetics and innovative features [11][16]. Competitive Landscape - Customers are increasingly comparing the new CLA with leading electric models, focusing on battery capacity, energy consumption, charging speed, and smart features [15][16]. - The vehicle's specifications, including an 800V architecture and a CLTC range of 866 km, position it competitively against Tesla and other top brands [18][20]. Safety and Technology - The all-new CLA has undergone rigorous safety testing, achieving a five-star rating in the China Electric Vehicle Safety Index assessment, reinforcing consumer confidence in its safety features [22]. - The vehicle incorporates advanced driver assistance systems developed in collaboration with Momenta, enhancing its appeal to urban drivers [20][22]. Conclusion - The launch of the all-new Mercedes-Benz pure electric CLA reflects the company's accurate assessment of the electric vehicle market, effectively addressing core consumer pain points and positioning itself for success in a competitive landscape [25].