量子位·2025-11-07 04:10Core Viewpoint - The article discusses the advancements in high-fidelity digital human technology developed by Baidu, highlighting its capabilities in live streaming and content creation, which have transformed the landscape of digital marketing and e-commerce [1][34]. Group 1: Technology Overview - Baidu's high-fidelity digital human technology utilizes a "script-driven multi-modal collaboration" approach, allowing digital humans to perform like real people by integrating language, actions, expressions, and reactions [4][6]. - The technology includes five innovative components: script-driven digital human multi-modal collaboration, deep thinking script generation, real-time interactive dynamic decision-making, text-controlled voice synthesis, and high-consistency ultra-realistic long video generation [4][6]. - This technology enables digital humans to autonomously generate comprehensive live streaming scripts, including dialogue, timing, and emotional cues, enhancing the realism of their performances [10][12]. Group 2: Market Impact - The implementation of Baidu's digital human technology has led to significant cost reductions for businesses, with live streaming costs decreasing by 80% and conversion rates increasing by 31% [24]. - The technology has been successfully deployed across various industries, with over 100,000 digital humans active in e-commerce, education, legal, and government sectors [22][23]. - In a notable example, a digital human participated in a six-hour live stream, attracting over 13 million viewers and generating a GMV of over 550 million [25]. Group 3: User Experience and Engagement - Digital humans can maintain consistent emotional engagement and character portrayal throughout long streaming sessions, providing a stable and controllable alternative to human hosts [20][21]. - The technology allows for seamless interaction with viewers, enabling digital humans to respond to audience feedback and maintain an engaging atmosphere during live broadcasts [13][15]. - The ability of digital humans to adapt their language style and emotional tone based on context enhances viewer experience, making them indistinguishable from real hosts in some cases [15][16]. Group 4: Future Prospects - The article suggests that the next wave of digital human live streaming innovations may lie in the underlying scripts and content generation capabilities, indicating ongoing advancements in this field [36]. - Baidu's digital human technology is positioned as a new foundational infrastructure for the content industry, emphasizing its role in creating a more stable and controllable content production pathway [34][35].