Honda Motor(US:HMC) 日经中文网·2025-11-07 08:00Core Viewpoint - Honda is facing significant challenges in the Chinese electric vehicle (EV) market, leading to delays in the launch of new models and a need to adjust its sales strategy to improve competitiveness against local companies [2][4][5]. Group 1: Product Launch and Delays - The first model of the "Yue" series, developed on a locally designed chassis, is set to launch in March 2025, but it has not met the sales standard of approximately 10,000 units per month, resulting in delays for subsequent models [2][4]. - The launch of the second flagship EV model, the "GT," originally planned for December 2025, has been postponed to 2026 or later due to poor sales performance [4][5]. Group 2: Competitive Landscape - Honda is struggling in the competitive landscape of the Chinese automotive market, particularly against local companies like BYD, which are aggressively pricing their vehicles [2][5]. - From January to September, Honda's new car sales in China decreased by 20.5% year-on-year, totaling 467,867 units, while competitors like Toyota saw a 4.9% increase in sales [5]. Group 3: Strategic Adjustments - In response to the competitive pressures, Honda plans to revise its EV sales strategy to enhance cost competitiveness and performance [2][5]. - The company has set a goal for all new vehicles to be electric or fuel cell vehicles by 2040 globally, with a target of achieving this in China by 2035, but this strategy will need to be adjusted due to the current market conditions [5].