POP MART(HK:09992) 新浪财经·2025-11-07 10:11Core Viewpoint - The recent live-stream incident involving Pop Mart has raised concerns about the company's high product pricing and consumer perception, particularly after employees were overheard discussing the pricing of a 79 yuan blind box as being "a bit expensive" [7][9][10]. Pricing and Product Issues - Pop Mart's most expensive product is a collaboration with the Van Gogh Museum, priced at 6,999 yuan, which is currently out of stock [4][16]. - The company has multiple products priced at 5,999 yuan, indicating a trend of high pricing across its product range [4][16]. - Despite consumer backlash regarding the 79 yuan blind box, it has sold out on multiple platforms, suggesting strong demand despite complaints about pricing [14]. Financial Performance - Pop Mart reported a 245% to 250% year-on-year revenue growth for Q3 2025, with domestic revenue increasing by 185% to 190% and overseas revenue by 365% to 370% [20]. - The company's gross margin reached 70.3% in the first half of 2025, a 6.3 percentage point increase year-on-year, significantly higher than major companies like Apple (47.18%) and luxury brands such as LVMH (66.84%) [4][20]. Consumer Complaints and Quality Control - Pop Mart has received over 20,000 complaints, primarily related to product quality and after-sales service, highlighting a disconnect between high pricing and consumer satisfaction [22]. - Recent incidents, including misprints on products, have further fueled consumer dissatisfaction and allegations of the company treating customers as "韭菜" (a term implying exploitation) [22].