和讯·2025-11-07 09:49Core Viewpoint - China Pacific Insurance (CPIC) is dedicated to providing comprehensive insurance services for the elderly, exemplified by its recognition as a "National Civilized Elderly Care Unit" at the recent cultural conference in Beijing [1][3]. Group 1: Commitment to Elderly Services - CPIC's Guizhou branch emphasizes a customer-centric approach, focusing on the needs of elderly consumers and establishing a standardized, humanized service system for seniors [5]. - The company has developed a structured service system to address the "digital divide" faced by older adults, implementing a top-level design support plan in 2021 and continuing to enhance service guidelines in 2024 [5]. Group 2: Service Environment and Process Optimization - CPIC has created a convenient and warm service environment for elderly clients, with all 44 branches equipped with dedicated green channels and facilities designed for accessibility [7]. - The company has optimized service processes by implementing a "priority" principle, offering home service for those with mobility issues, and providing one-stop service for claims to reduce the burden on elderly clients [7]. Group 3: Financial Literacy and Community Engagement - CPIC has conducted 156 community outreach activities to enhance financial literacy among the elderly, reaching nearly 30,000 individuals [9]. - The company collaborates with local organizations to combine financial education with recreational activities, promoting a holistic approach to elder care [9]. - CPIC has developed accessible financial knowledge materials in large print and audio formats, distributing them widely in communities and senior institutions [9].