日本银发经济，涌现出哪些一骑绝尘的大品牌？

Core Insights - Japan has entered a super-aged society, necessitating that all businesses address the silver economy or the needs of the elderly [2] - Companies, even those selling children's clothing, must focus on the demands of older consumers, as they often make purchases for their grandchildren [3][4] - The food industry in Japan is increasingly concentrating on meeting the needs of the elderly, with successful products like Yakult Y1000 that cater to common desires such as better sleep [5][6][10] Industry Trends - The Japanese market rarely sees blockbuster products, but Yakult Y1000 has gained popularity due to its sleep aid benefits, reflecting a universal need among older adults [9][10] - Suntory, a beverage company, is diversifying its offerings beyond alcoholic beverages to include health foods and nutritional products in response to the aging population [11] - Ajinomoto has also launched numerous products aimed at the elderly demographic [14] Strategic Insights - There is no distinct "silver economy" sector; instead, all businesses must prepare for and innovate in response to demographic changes [15] - As China approaches an aging society, businesses should prioritize this demographic in their future strategies [16] Learning Opportunities - A program is being offered to explore the operational strategies of Japanese brands that have thrived despite low growth, focusing on companies like Suntory, 7-Eleven, and others [17][18] - The program emphasizes understanding consumer needs through direct engagement and data-driven decision-making, rather than relying solely on management directives [22] Case Studies - 7-Eleven's approach involves regional supervisors working closely with franchisees to provide tailored solutions based on actual sales data [22] - Kobe Bussan utilizes a high proportion of private label products and focuses on efficient supply chain management to maintain low costs [23] - Workman has successfully transitioned from B2B to B2C by addressing the specific needs of blue-collar workers, filling market gaps rather than following trends [24] Product Development - Companies like Suntory emphasize the importance of sensory evaluation in product quality, with their master blender tasting over 200 original spirits daily to ensure quality [25][34] - FANCL focuses on health foods with no additives, adapting products to meet regional consumer preferences [26]