点拾投资·2025-11-08 11:00Core Viewpoint - Haier Smart Home has been consistently recommended as a "gold stock" by various brokerages due to its strong performance and strategic initiatives in both domestic and international markets [1][2]. Domestic Performance - Haier Smart Home has undergone a comprehensive digital transformation across its R&D, manufacturing, marketing, and logistics, leading to improved operational efficiency [1]. - The company has established an efficient product incubation platform, resulting in a 15.6% increase in SKU efficiency in the first three quarters [1]. Inventory Management - The implementation of a more agile and efficient operational system has enhanced overall operational efficiency, with 74% of products reaching customers directly from county-level specialty stores in the first three quarters [2]. International Growth - Haier Smart Home's overseas market revenue grew by 10.5% year-on-year in the first three quarters, with significant growth in various regions: over 25% in South Asia, over 15% in Southeast Asia, and over 60% in the Middle East and Africa [2]. - The company has maintained stable operations in North America and steadily increased its market share in Europe [2]. Strategic Resilience - Haier Smart Home's robust performance and clear strategic direction demonstrate its operational resilience in navigating the complexities of the global market, contributing to its favorable outlook among brokerages [2].