重磅亮相CDA，联合利华按下美护加速键

Core Viewpoint - The article highlights the significant advancements and innovations presented by Unilever's beauty and personal care brands at the 20th China Dermatology Association (CDA) conference, emphasizing the importance of scientific research in product development and market positioning [3][4][5]. Group 1: Clear® and Vaseline® Innovations - Clear® launched the "Scalp Health Scientific Research Encyclopedia," which integrates insights from 1,100 dermatology experts and aims to establish a consensus on scalp care standards [5][6]. - Vaseline® introduced the "China Consumer Body Skin Repair Insights and Research Report," focusing on the unique physiological structure of body skin and the need for specialized care solutions [9][10]. - Both brands are positioning themselves as leaders in their respective markets, with Clear® shifting from a "cleansing" to a "repair" focus, and Vaseline® emphasizing its expertise in body care [12][21]. Group 2: AHC® and New Whitening Technology - AHC® unveiled the PICrush® technology, a multi-pathway approach to skin whitening that targets melanin production and metabolism [17][19]. - This technology is inspired by clinical laser treatments and aims to provide a gentle yet effective solution for consumers seeking to address pigmentation issues at home [20][21]. - AHC®'s strategy aligns with the growing demand for professional-grade skincare solutions in the Chinese market, reflecting a shift towards more sophisticated consumer needs [20][21]. Group 3: Market Trends and Consumer Insights - The article notes that the Chinese market is increasingly favoring specialized and scientifically-backed products, with consumers seeking transparency and expert validation in their purchasing decisions [24][27]. - Unilever's investment in local R&D, with nearly 400 researchers in China, positions the company to leverage the unique market dynamics and consumer preferences in the region [24][26]. - The emphasis on scientific research and innovation is seen as a key driver for growth in the beauty and personal care sector, with potential for double-digit growth in body care categories [12][21].