Honda Motor(US:HMC) 日经中文网·2025-11-09 00:33Core Viewpoint - Honda is strategically shifting its electric vehicle (EV) production to India to enhance cost competitiveness and respond to the growing demand in the Indian market, while also exporting the "Honda 0 α" model to Japan by 2027 [2][7]. Group 1: Production Strategy - Honda's "Honda 0 α" is the first global strategic model developed with India as the focal point, aiming to leverage India's lower manufacturing costs compared to Japan [2][9]. - The company plans to establish India as the export base for a new electric SUV set to launch in 2027, capitalizing on India's significant market growth potential [2][7]. - Honda's decision to produce EVs in India is influenced by the need to counter the competitive pricing of Chinese EVs in the Asian market [7][9]. Group 2: Market Context - The Indian automotive market is projected to exceed 5 million vehicle sales in 2024, surpassing Japan's 4.42 million, making it the third-largest market globally [7]. - The Indian government aims for a 30% EV penetration rate by 2030, indicating a favorable environment for EV production and sales [7]. - Honda's previous success with the WR-V model in India, which saw orders exceeding four times the monthly sales target, has reinforced the decision to produce EVs in the region [9]. Group 3: Competitive Landscape - The rise of Chinese EV manufacturers, particularly BYD, has created a sense of urgency for Honda to enhance its competitive edge in pricing and production [9][11]. - The current economic climate, including the depreciation of the yen, poses challenges for Honda, as it increases the cost of importing vehicles [11]. Group 4: Future Outlook - The "0" series of models, including the Honda 0 α, is positioned as a vehicle that embodies Honda's vision for transportation, with the aim of stimulating demand among Japanese consumers who are less familiar with EVs [11].