一杯酸奶，估值1400亿，创始人成全国首富

Core Insights - Chobani, an American yogurt brand, recently completed a $650 million funding round, raising its post-money valuation to $20 billion, making its founder Hamdi Ulukaya the new richest person in Turkey with a net worth of approximately $13.5 billion [4][10]. Group 1: Company Overview - Chobani was founded in 2005 when Hamdi Ulukaya purchased an old yogurt factory for $700,000, despite skepticism from advisors [10]. - The company initially focused on promoting Greek yogurt in the U.S. market, which was dominated by sweeter, low-fat options [11]. - By 2012, Chobani's revenue exceeded $1 billion, establishing it as the market leader in the Greek yogurt segment [11]. Group 2: Business Strategy - Ulukaya emphasized a balanced pricing strategy to ensure profitability while remaining competitive [12]. - Chobani adopted a unique distribution strategy by partnering with national supermarket chains and even proposed using yogurt to pay for shelf space [13]. - The brand's focus on health and wellness has allowed it to capture a significant market share, with projected net sales of $3.8 billion in 2023, a 28% increase from the previous year [13]. Group 3: Funding and Financial History - Chobani has had limited funding rounds, with only two significant investments prior to the recent $650 million round [15][16]. - The company faced challenges in 2013 due to a food safety scandal and competition, leading to a $450 million investment to build a large production facility [16]. - After regaining control from investors, Ulukaya's team held a 90% stake in the company, allowing for strategic decisions without external pressure [16]. Group 4: Recent Developments - Chobani has made significant acquisitions, including a $900 million purchase of high-end coffee brand La Colombe and a brand specializing in plant-based frozen meals, Daily Harvest [18]. - These acquisitions are part of Chobani's strategy to diversify its product offerings and enhance its valuation [18]. Group 5: Market Potential in China - The success of Chobani raises questions about the potential for similar models in the Chinese market, where brands like Wuzhou and Lechun are emerging in the Greek yogurt segment [20]. - Wuzhou, founded in 2020, focuses on low-temperature Greek yogurt and has established a significant production capacity [20]. - The competitive landscape in China is still developing, indicating potential opportunities for growth and market capture [22].