Workflow
在小众行业,偷摸赚钱的年轻人
36氪·2025-11-09 13:35

Core Viewpoint - A group of young individuals is exploring unconventional paths to wealth, focusing on niche markets rather than traditional corporate jobs, demonstrating that small businesses can yield significant profits if executed well [4][6]. Group 1: Small Business Success Stories - A young entrepreneur started selling "milk skin" candied hawthorn and achieved impressive sales, earning a net profit of over 300 yuan in just one day, with daily sales reaching up to 213 pieces [8][9]. - Another entrepreneur, Iris, transitioned from being a music teacher to creating new Chinese-style pet clothing, achieving sales of 80,000 yuan in a month by addressing a gap in the market for high-quality pet apparel [14][18]. - A student named 幺幺鲤 capitalized on the demand for collectible "star cards" while studying abroad, generating approximately 30,000 yuan in sales by leveraging differences in market preferences between China and Europe [24][31]. Group 2: Market Insights and Strategies - The success of small businesses often hinges on identifying and exploiting market gaps, such as the lack of quality pet clothing or the appeal of unique collectibles in different regions [16][22]. - Entrepreneurs are increasingly utilizing social media and community engagement to build customer loyalty and enhance brand visibility, as seen in the case of the candied hawthorn seller who created a customer group for pre-orders [9][11]. - The concept of "information asymmetry" is highlighted as a key factor in profitability, where understanding market preferences and trends can lead to significant financial gains, as demonstrated by the cross-border e-commerce seller who capitalized on outdated products gaining popularity abroad [33][36]. Group 3: Challenges and Adaptations - Entrepreneurs face various challenges, including competition and market saturation, which require them to adapt their strategies continuously, such as adjusting pricing or product offerings to meet customer demands [10][18]. - The journey of starting a small business often involves trial and error, with many entrepreneurs learning from initial failures before finding success, as illustrated by the experiences of the waste recycling business owner who had to navigate a competitive landscape [38][40]. - The importance of hard work and resilience is emphasized, as many entrepreneurs express a preference for the challenges of running their own businesses over traditional employment, valuing the autonomy and potential for personal growth [42].