国泰海通｜美护：竞争加剧，头部强化——2025年美护板块三季报总结

Core Viewpoint - The beauty and personal care sector is experiencing significant differentiation, with personal care products and channel innovations continuing to perform strongly, while the domestic cosmetics market is seeing a slowdown in growth. The medical aesthetics sector is facing intensified competition, leading to a deceleration in growth [1][2]. Group 1: Industry Performance - In the first three quarters of 2025, revenue and net profit attributable to shareholders increased by 2.7% and 4.9% respectively, with personal care outperforming cosmetics and medical aesthetics [3]. - The personal care segment achieved revenue and net profit of 5.2 billion and 0.5 billion respectively, with year-on-year growth of 33.7% and 5.7%. In Q3 alone, revenue and net profit reached 1.8 billion and 0.17 billion, showing year-on-year growth of 41.1% and 3.3% [3]. - The cosmetics segment reported revenue and net profit of 30.8 billion and 3 billion respectively, with year-on-year changes of -0.4% and -2.3%. In Q3, revenue and net profit were 8.9 billion and 0.75 billion, with year-on-year changes of -0.5% and +50.8% [3]. - The medical aesthetics segment generated revenue and net profit of 7.5 billion and 2.7 billion respectively, with year-on-year changes of -0.7% and +14.5%. In Q3, revenue and net profit were 2.5 billion and 1.2 billion, with year-on-year changes of +1.8% and +96.6% [3]. Group 2: Investment Recommendations - The overall consumer market is in a slow recovery phase, with the beauty and personal care sector benefiting from product innovations and the rise of domestic brands, indicating strong growth potential. It is anticipated that the beauty and personal care sector will maintain stability in 2026, but differentiation will further intensify [2]. - The recommendation is to selectively invest in high-growth targets that exhibit product and channel changes, while also monitoring marginal improvement opportunities [2]. Group 3: Market Trends - The market share of the beauty and personal care sector is expected to increase due to the long-term logic of domestic brand growth, with high-growth targets continuing to attract incremental capital [4]. - The third quarter saw a decrease in market share to 7.29%, down 5.3 percentage points, influenced by factors such as intensified competition and reduced efficiency in traffic conversion [4][5].