抖音新规：卖茅台低于市场价将被罚，达人自己补贴也不行

Core Viewpoint - The intensity of promotional activities for liquor, particularly Moutai, during the upcoming "Double Eleven" shopping festival is decreasing, with platforms like Douyin enforcing strict pricing regulations to combat false marketing practices [3][4]. Group 1: Pricing Regulations and Market Response - Douyin has notified liquor merchants that selling Moutai below market prices will result in penalties, emphasizing a crackdown on false marketing and potential counterfeit products [3]. - Merchants are unclear about the specific "market price" that will be used for enforcement, as future regulations are expected to be based on fluctuations in offline market prices [3]. - In response to previous issues with unauthorized sales and counterfeit products, several liquor companies, including Moutai and Wuliangye, have issued statements against certain e-commerce platforms [3]. Group 2: Market Trends and Price Fluctuations - Despite initial price drops due to promotional subsidies, the prices of Moutai have recently rebounded, with the price for 53-degree Flying Moutai rising to 1640 yuan per bottle on platforms like Taobao and Pinduoduo [4]. - Pinduoduo continues to offer promotional activities, such as group purchases for Flying Moutai at 1499 yuan, indicating ongoing competitive pricing strategies [4]. - Concerns have been raised regarding the impact of aggressive promotions on the stability of the liquor market, particularly how Moutai's price fluctuations could affect other liquor brands [4].