我国寿险业高质量发展的思考与建议丨银行与保险

Core Viewpoint - The Chinese life insurance industry is undergoing a profound transformation due to slowing economic growth, increasing aging population, and declining interest rates. The industry must seek new growth engines and value positioning to build a new business model in response to the challenges posed by the failure of traditional agent models, reduced product attractiveness from lower preset interest rates, and increasingly diverse customer demands [2][4]. Group 1: Industry Transformation - The life insurance industry needs to adjust its "liability side" structure, upgrade "sales capabilities," reduce costs and increase efficiency on the "management side," and enhance returns on the "investment side" to implement a comprehensive and profound strategic transformation with Chinese characteristics [5]. - The industry is shifting from a "scale-oriented" approach to a "value-oriented" approach, actively promoting professionalization, digitalization, industrialization, and ecological construction [5][10]. - The new "insurance+" model emphasizes creating an ecological layout that generates value for customers while ensuring value return, thus forming a closed-loop business model of value creation and capture [5][10]. Group 2: Value Creation and Capture - There exists a "gap" between value creation and value capture in traditional life insurance, and the ability to construct a closed-loop business model to "cross the gap" is crucial for the success of life insurance companies [7]. - Value creation focuses on meeting personalized and diversified user needs, while value capture emphasizes accurate industry positioning and heterogeneous resource endowments [7][8]. - The "insurance+" model addresses the disconnect between customer needs and life insurance supply, establishing a closed-loop business model that enhances the causal logic and matching relationship between value creation and capture [8][10]. Group 3: Case Study of Taikang Insurance Group - Taikang Insurance Group's "new life insurance" model, characterized by a "payment + service + investment" virtuous cycle, serves as a path for constructing a closed-loop business model [11]. - This model enhances three advantages of life insurance products: financial, service, and technological advantages, thereby creating a value conversion mechanism that allows life insurance companies to capture value while creating it [11][13]. - The integration of payment and service enhances consumer service value and facilitates the return of investment value to the life insurance company, forming a sustainable business model [17][18]. Group 4: Future Directions - The life insurance industry must understand and master the "new life insurance" model, design and implement pilot projects, and create comprehensive strategic plans to ensure the scientific and feasible implementation of this model [15][16]. - The unique nature of life insurance operations necessitates strong capital management and risk control capabilities to address the dual challenges of the liability and investment sides [16][20]. - The insurance industry plays a crucial role in promoting economic growth and optimizing resource allocation, and enhancing insurance adaptability is key to achieving sustainable development [20][21].