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董明珠回应格力跨界做冰箱遭质疑
GREEGREE(SZ:000651) 证券时报·2025-11-10 09:31

Core Viewpoint - Gree's decision to enter the refrigerator market is driven by a commitment to quality and innovation, rather than merely following market trends [1]. Group 1 - Gree's entry into the refrigerator market has faced skepticism from the public, which was addressed by Dong Mingzhu, emphasizing the importance of quality over mere market presence [1]. - The company is establishing a fully automated refrigerator factory, designed entirely in-house, which allows for advanced quality control throughout the production process [1]. - Gree is willing to invest more in production costs to ensure the quality of its products, whether they are air conditioners, refrigerators, or washing machines [1].