刘嘉玲喊话淘宝、天猫：欺骗消费者

Core Viewpoint - The article discusses allegations against Taobao and Tmall for misleading consumers through unauthorized use of celebrity images in product marketing [3][6]. Group 1: Allegations of Misleading Marketing - Liu Jialing, a well-known actress, accused Taobao and Tmall of consumer deception regarding a product sold by "ENCARE Overseas Flagship Store" that featured a photo of her husband, Tony Leung, without proper endorsement [3][6]. - The product in question, "New Zealand ENCARE Ear Cow Immunoglobulin," was priced over 200 yuan, and the product page did not clarify whether Tony Leung endorsed it, leading to potential consumer confusion [8]. Group 2: Legal Context and Implications - A similar case in Haikou involved a shop using a celebrity's image without consent, resulting in a court ruling that mandated the shop to apologize and pay 200,000 yuan for infringing on the celebrity's portrait rights [12]. - The ruling emphasized the importance of obtaining proper authorization for using a celebrity's image in marketing to avoid legal repercussions and consumer misrepresentation [12].