腾讯的“新赛季”，170+家企业开擂

Core Insights - Tencent's annual competition aims to explore new business growth strategies with clients through a high-pressure environment [1] - The concept of "private domain" was introduced in 2018, evolving into "all-domain management" that integrates online and offline channels [1][2] - The year 2025 is anticipated to be transformative for "all-domain management," driven by the rise of video accounts and AI innovations [1][2] Group 1: Business Growth Strategies - In different economic cycles, the relationship between platforms and merchants shifts from mutual empowerment to a competitive struggle for traffic [2] - Tencent's unique competition format has fostered long-term collaboration with clients, emphasizing the importance of private domain operations [2][3] - The integration of video accounts and WeChat mini-stores has created new opportunities for merchants to engage with customers [5][6] Group 2: Case Study - Masfer - Masfer, a high-end women's clothing brand, has successfully integrated online convenience with offline experiences through private domain operations [6][7] - The use of WeChat's video accounts for one-on-one live streaming has significantly increased sales contributions, with 43% of sales attributed to this method [7][9] - The shift to remote fitting services has expanded customer engagement, increasing the frequency of purchases from 2-3 times to 6-8 times per year for top customers [9] Group 3: AI and Marketing Efficiency - AI has become a critical factor in enhancing all-domain marketing efficiency, with leading brands leveraging AI for product selection and targeted marketing [11][13] - The implementation of AI tools has allowed for personalized content delivery to specific customer segments, improving engagement and sales [13][14] - Brands like Juewei Foods have achieved significant sales performance improvements by integrating AI into their marketing strategies [14] Group 4: Industry Evolution and Support - Tencent's competitions enable merchants to accumulate and iterate their all-domain capabilities, providing a structured training framework [16] - The company has successfully adapted its retail strategies to various industries, including tourism, agriculture, and real estate [16][17] - Tencent aims to offer comprehensive solutions that encompass strategy, application, and infrastructure to enhance clients' business models [17]