从互联网传播学角度，聊聊“洪玄烨”这个梗的爆红

Core Viewpoint - The article discusses the viral phenomenon of the "Hong Xuan Ye" meme, exploring its roots in internet culture and the changing perceptions of historical figures, particularly during the Qing Dynasty and the Three Kingdoms period [5][8]. Group 1: Internet Meme and Cultural Shifts - The "Hong Xuan Ye" meme gained widespread popularity, reflecting a significant shift in public sentiment towards the Qing Dynasty, with users expressing disdain for historical figures like Kangxi [5][8]. - The meme's success is attributed to its sensational nature, tapping into human curiosity about historical gossip, which resonates even with those indifferent to history [11][12]. - The article notes that the meme serves as a vehicle for users to vent their frustrations with the Qing Dynasty, indicating a broader trend of negative sentiment towards this historical period [8][10]. Group 2: Historical Representation in Media - The failure of the animated film "The Stars of the Three Kingdoms" is analyzed, suggesting that its portrayal of Cao Cao as a positive character clashed with current audience preferences, leading to poor box office performance [6][7]. - The article argues that if the film had focused on Liu Bei instead, it could have significantly improved its reception and financial success, highlighting the importance of aligning historical narratives with contemporary audience sentiments [7][8]. - The changing perceptions of historical figures, such as the rise of support for the Shu Han faction over the Wei faction, illustrate the evolving landscape of historical interpretation in popular media [10][12]. Group 3: Audience Engagement and Market Dynamics - The article emphasizes that creators must adapt to the rapidly changing opinions of internet users, as the current environment is characterized by a "fandom culture" where loyalty to specific historical narratives is paramount [12][14]. - It suggests that attempts to alter public perception through artistic works are often futile, as audiences seek content that reflects their existing beliefs rather than challenges them [14]. - The need for creators to navigate these dynamics carefully is underscored, as failure to do so can result in commercial failure and negative reception [13][14].