热搜！刘嘉玲喊话淘宝欺骗消费者，最新进展→

Core Viewpoint - The incident involving Liu Jialing accusing Taobao of consumer deception has gained significant attention on social media, highlighting issues of brand representation and consumer rights in e-commerce platforms [2][3]. Group 1: Incident Overview - On November 10, Liu Jialing posted screenshots on social media, questioning Taobao and Tmall about serious infringement and consumer deception related to a product sold by "ENCARE Overseas Flagship Store" [2][3]. - The product in question, "New Zealand ENCARE Ear Cow Immunoglobulin," featured a promotional image of actor Tony Leung, but the product details did not clarify his endorsement [3][5]. Group 2: Brand Response - A customer service representative from the store claimed that they had sponsorship rights related to a program and were in communication with the program team to resolve any misunderstandings [5][6]. - The store's homepage featuring Tony Leung was removed shortly after the incident gained traction [5]. Group 3: Platform Actions - By the evening of the same day, the implicated store was no longer searchable on Taobao, indicating a potential closure or removal from the platform [8]. - Taobao's consumer service stated that consumers could report suspected infringement cases directly through the platform for verification and action [8].