YLT(SH:600197) 阿尔法工场研究院·2025-11-11 00:07Core Viewpoint - Yili Te's financial performance has significantly deteriorated, marking its first net loss in 11 years and raising concerns about its operational viability and market strategy [2][4][5]. Financial Performance - In Q3 2025, Yili Te reported a revenue of 1.37 billion yuan, a year-on-year decline of 21.46%, with a net profit loss of 25.29 million yuan, a drastic drop of 158.5% compared to the previous year [6][7]. - The company's operating cash flow turned negative, with a net outflow of 274 million yuan, a staggering decline of 1241.37% year-on-year [7][8]. - Yili Te's inventory reached 2.395 billion yuan, accounting for 41.19% of total assets, while accounts receivable surged to 368 million yuan, a 73% increase from the previous year [8][13]. Market Challenges - Yili Te's high-end product line, "Yili Wang," saw a revenue drop of 39.5% in Q3, attributed to channel payment pressures and intensified market competition [12][10]. - The company's efforts to penetrate markets outside Xinjiang have been largely unsuccessful, with revenue from these regions plummeting nearly 50% [13][15]. - The overall gross margin for Yili Te fell to 49%, a decrease of 3 percentage points compared to the previous year, indicating widespread challenges across all product lines [10][12]. Strategic Adjustments - Yili Te is focusing on a "customized liquor + co-creation with distributors" model to enhance market responsiveness and boost sales [17][18]. - The company aims to solidify its presence in Xinjiang before expanding further, with a three-phase strategy for national market penetration [18][19]. - Yili Te is implementing a "price advantage" strategy to ensure distributor profitability, which includes significant marketing support from the brand [18][19].