刘嘉玲喊话淘宝、天猫：欺骗消费者

Core Viewpoint - The incident involving Liu Jialing accusing Taobao of consumer deception has gained significant attention on social media, highlighting potential issues in marketing practices within the e-commerce sector [1][2]. Group 1: Incident Overview - Liu Jialing shared screenshots on social media, questioning whether Taobao and Tmall's marketing strategies involve serious infringement and consumer deception [2]. - The screenshots revealed that the Tmall International "ENCARE Overseas Flagship Store" used photos of actor Liang Chaowei for product promotion, claiming sponsorship of the show "Big Movie is Good Looking" [4]. - The store also featured images of host Chen Luyou, raising concerns about unauthorized use of their likenesses [4]. Group 2: Response and Actions - The show "Big Movie is Good Looking," hosted by Chen Luyou, is set to premiere on Mango TV on January 6, 2024, produced by Shanghai Zongyi Cultural Media Co., Ltd. [5]. - Following the incident, the store's customer service indicated that the matter was being handled by the brand, and all promotional images of Liang Chaowei and Chen Luyou were subsequently replaced [5]. - The store's previous claim of having sponsorship rights was contradicted by the swift removal of the images and the store itself from search results on Taobao [5].