AIA(HK:01299) 21世纪经济报道·2025-11-10 23:20Core Viewpoint - AIA Life Insurance emphasizes the importance of protection-oriented products, with 43% of new business value in the first half of 2025 coming from critical illness and life insurance, reflecting a commitment to risk management and customer trust [1][3]. Group 1: Business Strategy - AIA believes that protection-based business is fundamental to the insurance industry, focusing on social responsibility and risk planning for families [3]. - The company aims to transition from single product sales to a comprehensive "product plus service" value proposition, enhancing customer experience and trust [5][6]. - AIA's marketing team is trained to prioritize protection products, ensuring that they understand and communicate the importance of risk management to clients [4][5]. Group 2: Marketing Team Development - The cultivation of "excellent marketers" is central to AIA's operations, emphasizing the importance of company culture and long-term training [4][8]. - AIA's marketing team is characterized by high productivity, achieved through a combination of diligent work habits and solid professional skills [5]. - The company fosters a culture where experienced marketers serve as lifelong advisors to clients, enhancing customer relationships and trust [3][7]. Group 3: Future Growth and Innovation - AIA plans to achieve a 40% compound annual growth rate in new business value from 2025 to 2030, reflecting a strong commitment to market expansion [8]. - The company focuses on replicable models of success, emphasizing quality over quantity in its expansion strategy [8]. - AIA aims to become "China's most trusted insurance company" through its "Excellent Marketer 3.0 Strategy," promoting high-quality and professional channels [8].