大众豪赌1200亿！3家合资公司，押宝第二故乡？

Core Viewpoint - The article discusses Volkswagen's deep commitment to the Chinese market, highlighting its historical ties and future strategies to enhance its presence and adapt to local consumer needs. Group 1: Volkswagen's Strategy in China - Volkswagen is shifting from "deepening the Chinese market" to "rooting in China," emphasizing significant resource investment and collaboration with local partners to enhance product experience for Chinese consumers [7][8]. - The company plans to launch 21 new energy vehicles by 2027 through its three joint ventures and is collaborating with XPeng to develop an electronic and electrical architecture [6][8]. Group 2: Historical Context - Volkswagen's relationship with China dates back to 1978, with the first Santana model rolling off the production line in 1983, marking a significant milestone in China's automotive history [10][24]. - The partnership has evolved over the years, with Volkswagen becoming a key player in the Chinese automotive market, achieving a market share peak of 50% by the late 1990s [28]. Group 3: Challenges and Adaptations - Volkswagen has faced challenges in the electric vehicle sector, with its ID series struggling against competitors like Tesla due to software issues and market performance [38][39]. - In response to these challenges, Volkswagen established a subsidiary in China to focus on software development and innovation tailored to local market demands [43][44]. Group 4: Investment and Development - The company has committed to investing €15 billion in the Chinese electric mobility sector from 2020 to 2024, including establishing a major R&D center in China [58][60]. - Volkswagen's Chinese R&D team has been empowered with significant autonomy to innovate and adapt products to meet local consumer preferences [64][67].