半导体行业观察·2025-11-11 01:06Core Viewpoint - Apple's satellite communication project has evolved from an aggressive plan to bypass carriers to a cautious and technically complex mobile service expansion plan through orbital satellites, aiming for global coverage [2][5]. Group 1: Project Development - Apple has been working on satellite communication for nearly a decade, hiring two senior satellite engineers from Alphabet to explore extraterrestrial communication [2]. - The introduction of the satellite emergency SOS feature in the iPhone 14 series in 2022 marked a strategic move rather than a mere innovation, allowing users to contact emergency services without cellular or Wi-Fi coverage [2][5]. - The satellite connection team, led by Mike Trella, coordinates the technology, which currently relies on Globalstar's satellite constellation [2][4]. Group 2: Partnership and Challenges - Globalstar's network, although outdated and small, has been deemed stable enough for Apple's initial products, and Apple has co-invested in upgrading this network [4][8]. - There is uncertainty in the partnership due to Globalstar's interest in selling, with SpaceX being a potential buyer [4]. - Internal debates at Apple have revolved around whether the company should act as a network operator, with some executives believing that Apple's strengths lie in hardware and software integration rather than competing with carriers [4]. Group 3: Future Strategies - Apple views space connectivity as a long-term strategy, aiming to build internal expertise and shape the future of non-terrestrial networks [5]. - The company is developing new satellite features, including an API framework for third-party developers and satellite-based navigation for Apple Maps [5]. - Upcoming iPhone models are expected to support 5G NTN, allowing for satellite backhaul transmission and continuous coverage [8]. Group 4: Service Model and Market Position - Currently, Apple's satellite features are offered for free to enhance the iPhone's value proposition and foster user loyalty [8]. - Future enhancements may adopt a dual-layer model, with basic emergency services remaining free while advanced connectivity services could require a subscription [8]. - The potential acquisition of Globalstar by SpaceX could lead to richer data transmission capabilities, including limited voice or video functions, which Apple has avoided so far [8].