Core Viewpoint - LeShuShi, known as the "King of Diapers in Africa," successfully listed on the Hong Kong Stock Exchange, highlighting its strong market position in the African baby diaper and sanitary napkin markets with significant market shares [1][2]. Group 1: Company Overview - LeShuShi is headquartered in the Dubai Airport Free Trade Zone and was founded by a Chinese couple, Shen Yanchang and Yang Yanjuan, who have extensive experience in the African market [5][9]. - The company has established a strong local presence in Africa, with 51 production lines across eight countries, enabling it to meet local demand effectively [6][9]. Group 2: Market Position and Performance - As of 2024, LeShuShi holds the largest market share in Africa's baby diaper market at 20.3% and in the sanitary napkin market at 15.6% [1][7]. - The company reported revenues of $320 million, $411 million, and $454 million for the years 2022, 2023, and 2024 respectively, with a significant portion of revenue coming from baby diapers [7][8]. Group 3: IPO Details - LeShuShi's IPO involved the global offering of 90.884 million shares at a maximum price of HKD 26.20 per share, raising approximately HKD 23.82 billion [1]. - The stock opened at HKD 33, reflecting a 25.95% increase on the first day of trading, although it later experienced a decline [2][3]. Group 4: Future Growth Strategy - The company plans to replicate its successful "African model" in other emerging markets with similar demographic and consumption characteristics, such as Latin America [15]. - LeShuShi has attracted significant interest from institutional investors, indicating confidence in its growth potential in the fast-moving consumer goods sector in Africa [11][14].
非洲纸尿裤之王上市，广州学霸夫妇身家超100亿港元