Core Viewpoint - The article highlights how China Construction Bank (CCB) is leveraging financial tools to stimulate consumer spending through targeted subsidies, digital ecosystems, and supply-side innovations, effectively connecting various consumer scenarios across the country [1][2]. Group 1: Consumer Stimulus through Subsidies - CCB initiated a consumer finance campaign themed "Boosting Consumption and Expanding Domestic Demand" at the beginning of the year, combining supply optimization with demand expansion [1]. - As of September, CCB's personal consumer loan balance reached 645.8 billion yuan, with new loans exceeding 100 billion yuan, leading the industry in both balance and new loans [1][2]. - The "Su Xin Consumption" platform has served nearly 14 million consumers and connected approximately 6,000 home appliance companies, significantly enhancing consumer purchasing power [7][8]. Group 2: Digital Ecosystem Integration - CCB's digital initiatives, such as the "One Mobile Phone to Shop" platform, have facilitated the digital transformation of markets, improving operational efficiency and expanding online sales channels [10][13]. - The platform has attracted over 27,000 merchants and facilitated transactions exceeding 3.87 billion yuan, demonstrating the effectiveness of digital tools in driving consumer engagement [13]. - The integration of financial services with government subsidies has maximized the impact of consumer stimulus policies, with over 900,000 customers signing up for fiscal subsidy agreements [8][13]. Group 3: Supply-Side Empowerment - CCB emphasizes the importance of optimizing supply to activate consumer demand, focusing on sectors like tourism, culture, sports, health, education, and elderly care for credit support [15][19]. - The successful opening of the Lego Park in Shanghai, supported by CCB's long-term financial partnership, illustrates the bank's role in enhancing consumer experiences through financial backing [16][17]. - CCB's support for innovative companies, such as providing 10 million yuan to a robotics firm, showcases its commitment to fostering industry growth and consumer interest through targeted financial solutions [18][19].
补贴催化、数字赋能、供给升级：建行书写促消费“新方程”