Core Viewpoint - The article discusses the transformation of abandoned real estate projects in Zhengzhou into short drama filming locations, highlighting the intersection of the real estate and entertainment industries, and the economic opportunities arising from this trend [2][14][49]. Group 1: Real Estate Situation - The "养生谷" project in Zhengzhou, originally intended to provide a comprehensive health and wellness community, has faced significant delays, with some units overdue by over 1000 days [6][10]. - The project, which was supposed to include various health services, has largely failed, leading to many buildings being left unfinished [9][10]. - The area has seen a shift from real estate development to short drama filming, with the abandoned buildings being repurposed for creative projects [14][41]. Group 2: Short Drama Industry Growth - Zhengzhou has become a hub for the short drama industry, with over 4,000 professionals and more than 800 companies involved in the sector [30][38]. - The short drama market is projected to reach 500 billion yuan by 2024, surpassing the national box office for films [38]. - Filming costs in Zhengzhou are 30%-40% lower than in first-tier cities, making it an attractive location for production [30][38]. Group 3: Economic Implications - The repurposing of abandoned properties for short drama filming is seen as a way to revitalize the local economy, with local governments encouraging such initiatives [41][43]. - The short drama industry is characterized by low investment and high efficiency, allowing for rapid production cycles and quick returns on investment [39][49]. - Real estate companies are increasingly engaging with the short drama sector, seeking to leverage their properties for filming opportunities [47][50].
这些霸总富婆,救活郑州烂尾楼
盐财经·2025-11-11 09:36