Dark Horse Technology (SZ:300688) 创业家·2025-11-11 10:15Core Insights - The article emphasizes the importance of category thinking for entrepreneurs and investors in the consumer industry, which is perceived as a red ocean with low barriers to entry [3][4]. - Establishing a clear understanding of one's category can significantly enhance the efficiency of meeting consumer demands, with reported improvements of over 20% in some cases [11][12]. Group 1: Category Thinking - Entrepreneurs often lack category thinking, focusing instead on identifying consumer pain points without clearly articulating their business purpose [6][7][9]. - A method that clarifies the specific category a business is targeting can lead to substantial improvements in demand matching efficiency [10][11]. Group 2: Strong vs. Weak Categories - The article discusses the critical distinction between strong and weak categories, where strong categories are in high consumer demand and can easily enter shopping lists [14][15]. - Successfully establishing a brand in a strong category increases the likelihood of entrepreneurial success and attracts capital investment [15]. Group 3: Event Announcement - Tian Tu Capital recently became the first Chinese VC to be listed on the Hong Kong Stock Exchange, managing over 20 billion yuan in funds and having invested in over 200 companies [16]. - An upcoming event led by Feng Weidong and Niu Wenwen will focus on brand positioning, securing investment, and managing cash flow, aimed at helping entrepreneurs become leaders in their respective categories [16][18].